When was the last time you saw an ad for a sex toy? For a lot of people it would be never. While you may have thought this was an ad for Civ 5 it’s for a different type of sex toy.

Most sex toys are usually things which vibrate or used to be penetrated or to penetrate someone with, this one is different and I have to say I do like the product design and how it comes apart for cleaning.

Lovehoney has been around from 2002 and has done well to make buying toys over the internet a none sleazy enjoyable experience and they do listen to feedback about the products they sell and they provide a community space for people to talk about sex, sex toys and to share experiences which many would not talk about to friends face to face.

In 2007 they launched the recycling program for vibrators (which I mentioned in the post ecogasm) and now the Sqweel. I wonder what will be next.